More on Indigo

My sister, over at Megoagain, has provided some further discussion around the Indigo Experience and more generally about how technology has changed the way we do things like buy books. I would definitely agree with her point that things like shopping methods have changed with the advent of the web and even moreso as a result of so much user generated content. I know for me personally (to the occasional frustration of my wife!) I find it difficult to go ahead and buy anything without first performing extensive research on the web to get the opinions of the community at large on products as varied as books, stereo equipment, travel destinations and much more.

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